By: Michael Ringrose
It is quite extraordinary that so many go through life without considering the need for a Plan B. In business and politics there are many examples of enterprises and endeavours that at any given point are readily identified as "exemplers" in good practice and "role models" for those who wish to pursue success nd greatness. History, however, also shows that "Scepter and Crown Must Tumble Down...." and, even after a relatively short period of time, many would find it difficult to recall the names and successes of those who once graced the stage as prime examples of "Masters of Success and Good Fortune".
It is good to be positive and confident in following our ambitions and dreams. In life, however, we also take out insurance policies of one kind or another to cover us in the event of accident to our homes, businesses or properties. It is not a negative act, it is, in fact a positive exercise in good planning and judicious caution.
In our businesses, we sometimes neglect to diversify sufficiently and come crumbling down when our single stream product is suddenly confined to thrash heep when the relentless advance of technology produces a better and perhaps less expensive model that is more efficient. Plan "B" is not always just a discretionary option; it is often an imperative.
When considering Plan "B" for your internet business, take a look at the following, exercise your good judgement and, you will, perhaps determine that it should, in fact be your Plan "A"
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